The Latvian labour force is multi-lingual and relatively well educated, ready to take on new challenges and is highly motivated. Countries with better-trained or better-motivated workforces than Latvia are few and far between. Latvia’s workforce is ranked in the top five in the world in terms of university students per capita. Latvians take pride in having strong work ethics being an integral part of Northern European culture, while at the same time having and extensive experience and knowledge of doing business with Russia.